Đề thi IELTS Writing Task 2 ngày 22/08/2020
Question: Some companies sponsor sport and sports stars as a way to advertise themselves. Some people think it is good, while other thinks there are disadvantages. Discuss both view and give your opinion.
It is the case that sports sponsorship has been around for ages and gained its popularity during the last decade. While some people argue that there is a wide range of benefits that people can reap when they delve into this arena, others and I deem that it is an unwise investment during this digital era.
On the one hand, there are several advantages of sponsorship in sports. First of all, it is undoubted that sponsoring sports events has been proved to be an effective approach to branding promotion. For example, when a company provides funds for sports stars, its brand and products will be better well-known amongst the public and are more likely to be favored by those stars’ frenetic fans. Further, sponsoring and advertising for sports activities can be a marvelous opportunity to increase sales and profits. This is because sports events with football stars’ endorsement, for example, will captivate a huge number of audiences who normally have deeply-rooted allegiances and are also potential customers.
On the other hand, other people and I believe that sponsoring sports and sports stars’ endorsement can bring various drawbacks to investors. The first demerit is that it is such a time-consuming task, compared with such traditional advertising tools as printing or Television. For instance, it requires careful planning, realization, and evaluation, which are perceived to be disadvantageous. The second obvious negative aspect of sports funding is its weak message implication. This means that enterprises and businesses can only promote themselves via such plain visual means as their logos or images of products.
In conclusion, while some may think that sponsorship in sports and sports celebrities should be promoted for the sake of the companies, I would contend that this is not the most beneficial investment in this digital and technological age.
Essay Plan:
Introduction: (1) refer to the statement in the question. (2) While some people argue that there is a wide range of benefits that people can reap when they delve into this arena, others and I deem that it is an unwise investment during this digital era.
Paragraph 2: advantages of sponsorship in sports
(1) an effective approach to branding promotion –e.g. its brand and products will be better well-known amongst the public – be favored by those stars’ frenetic fans.
(2) a marvelous opportunity to increase sales and profits – (supporting sentence) – football stars’ endorsement captivate a huge number of audiences are potential customers.
.Paragraph 3: some drawbacks
- (1) a time-consuming task – eg. it requires careful planning, realization, and evaluation.
- (2) its weak message implication – (supporting sentence) – enterprises and businesses can only promote themselves via such plain visual means as their logos or images of products.
- Conclusion: while some may think that sponsorship in sports and sports celebrities should be promoted for the sake of the companies, I would contend that this is not the most beneficial investment in this digital and technological age.
Useful language:
Sponsorship
Meaning: the act of providing money for a television or radio program, website, sports event, or other activity in exchange for advertising.
Example: The company is reviewing its €6 million a year advertising and sponsorship budget.
Delve into sth
Meaning: to examine something carefully in order to discover more information about someone or something
Example: It’s not always a good idea to delve too deeply into someone’s past.
Deem
Meaning: to consider or judge something in a particular way
Example: We will provide help whenever you deem it appropriate
Arena
Meaning: an activity that involves argument and discussion.
Example: After 30 years in the political arena, our local member of parliament is retiring next year.
Endorsement
Meaning: the fact of a famous person appearing in an advertisement saying that they use and like a product.
Example: Some athletes get contracts for product endorsements worth millions of dollars.
Allegiance
Meaning: loyalty and support for a ruler, country, group, or belief
Example: As an Englishman who’d lived for a long time in France, he felt a certain conflict of allegiances when the two countries played soccer.
Implication
Meaning: the effect that an action or decision will have on something else in the future.
Example: The company is cutting back its spending and I wonder what the implications will be for our department.
For the sake of
Meaning: in order to help or bring advantage to someone
Example: Their parents only stayed together for the sake of the children.
Demerit
Meaning: a fault or disadvantage
Example: We need to consider the merits and demerits of the plan
